The Four Ps Of Marketing – All You Need to Know
Internet Marketing
Marketing own product is basically how you position it to satisfy your market needs. There are four critical elements in marketing the products and business. The four Ps of marketing helps to structure the components that make up a brand’s offering, differentiators and marketing.
2. Price
3. Promotion
4. Place
For example, a luxury product should create the right image for “customers who have everything” while many basic products must be created keeping in mind about the price conscious consumers.
The Four Ps are as follows:
1. Product2. Price
3. Promotion
4. Place
1. PRODUCT
Product also called services is what a company sells. Along with the product, the customer is attracted to the way it is packed. Other important attributes are quality, features, options, services, warranties and brand name. A product can either be a tangible good or an intangible service, but it should fulfill the need of consumers.For example, a luxury product should create the right image for “customers who have everything” while many basic products must be created keeping in mind about the price conscious consumers.